Social Media
Social Media: Elanze
Elanze is a home décor brand that was expanding their product offering and establishing brand recognition. They wanted to establish a social media presence through consistent posting so they can begin running social ads for new product lines.
Elanze had humble beginnings on Amazon selling simple wax warmers, some wall decor, house slippers and coffee mugs. From 2020-2023 they expanded to also offer impressive dinnerware, serveware, wine glasses, globes, and more. Based on their growing Amazon sales and new 1P website they wanted to begin establishing their brand through social platforms as well.
As they grew they refined their branding & I took on the role of creating Instagram posts to establish their brand and highlight new product, top product and feature seasonal product. Connecting their Shopify 1P website opened new sales avenues and they successfully began growing a small following.
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Social Media: SMASHCRAFT
Artist Kyle Martin started a line of collectible figurines inspired by his childhood. He leveraged his already successful Instagram following to promote the SMASHCRAFT Instagram account. He needed to regularly post playful trendy content to build his brand.
I developed the 1P website for Kyles exciting new figurine product line & comics, so when it came time to begin posting on Instagram he trusted that I had all the assets and knew his brand inside and out.
Together we created content to match the playful nature of the SMASHCRAFT characters and story & aimed to show how adorable and charismatic these characters are and why you should begin collecting them. As Kyle worked on comics for each character, stories began to overlap and viewers turned into followers that turned into customers. Keeping on trend was important as our videographer developed reels based on Kyles SMASHCRAFT world, Planet Future Zero.
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