E-Commerce
E-Commerce: Amazon Storefronts
Cottage Garden reimagined their branding & needed an update to their Amazon Storefront. On top of needing a Storefront face-lift they also needed branded images on tertiary pages to link to Sponsored Brand Ads & needed their product lists updated with new product & top sellers.
After doing an overhaul on top product and restructuring collections, the photography team for Cottage Garden undertook getting much needed lifestyle images for top products. With the new information and new images, I was able to overhaul Cottage Garden’s Amazon Storefront with an updated look optimized to the products our customers love. In addition, headers were added to top collection pages to allow the advertising team to utilize them when pushing Sponsored Brand Campaigns. Backend SEO data was also added to make the new Cottage Garden a fully optimized Amazon Storefront.
Use the arrows below to view the entire project
E-Commerce: Amazon Posts
Elanze Designs was ready to take advantage of Amazon Posts & needed images created, captions written, and ASINS connected to get the most out of this free marketing opportunity.
Amazon Posts are a social media platform within Amazon that customers can enjoy scrolling through your products, and shop, similarly to how Instagram functions. It is a great marketing opportunity within Amazon to promote your product and your brand for free. Elanze has seen an increase in followers to their storefront, an additional 25k impressions monthly, and an average engagement rate of 4% or higher.
E-Commerce: Amazon A+ Content
Amazon A+ Content can improve a listing by providing a more engaging and informative product description, building trust and credibility with customers, optimizing for search engines, and increasing conversions and sales.
A+ Content can improve a listing by providing a more engaging and informative product description, building trust and credibility with customers, optimizing for search engines, and increasing conversions and sales. I was able to work to support 100 North, Class collections and Nat & Jules as they were optimizing their listings to include A+ Content which can see an increase in sales up to 10% per product listing. Providing additional product information, product uses, lifestyle or environmental imagery while reinforcing brand identity is key for A+ Content.
