Branding Experience
Branding Experience: Sincerely Amazon
Sincerely Amazon originated from the desire to bring Sincerely Hers’ Amazon expertise to new clients seeking to expand their Amazon business. The VP of Brand Acquisition tasked my team with developing a brand that communicated credibility, expertise, and a personal approach to Amazon support.
After market research, I lead the team in our starting direction by narrowing down logo and color options to the top three. From there, a logo and color scheme were developed with the intent to easily identify with Amazons existing branding, communicate a credible and personal approach, and indicate growth/progress.
Branding progressed as the request was made to minimize the use of stock photos despite a lack of in-house imagery for this new business. We moved forward by developing icons to represent each service this business offered and pairing them with a textured background inspired by the movement of the arrow that was chosen for the logo.
I used the Shopify web e-commerce platform to host the Sincerely Amazon website.
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Branding Experience: Sincerely Hers
Sincerely Hers is an E-Commerce company that began selling wholesale online in 2010. As Sincerely Hers grew to have 80% of its business on Amazon Marketplace, they decided it was time to expand the business on a first-party website to increase brand presence off of Amazon. The Marketing Manager tasked me with developing Sincerely Hers as a marketplace for consumers gift giving and home decor needs.
Sincerely Hers had a logo, and a dated BigCommerce wholesale website & essentially nothing else. As this website would be featuring 12 brand partners with a wide variety of product, I selected unobtrusive color options to make the product shine. The Marketing Manager and I settled on neutral tones with a dark blue to establish a sense of credibility and trust with the consumer. From there Quicksand was chosen as our primary typeface as it is not only web friendly but it is a clean and gentle font to represent our industry, gifts.
I developed our tagline, “Share a Moment,” with the intent to capture the meaning of what our company mission was: To connect families, friends and strangers to sincerity. Our target customers cherish and value the changing seasons of life, holidays, anniversaries, and seasonal decorating. Sincerely Hers messaging aims to connect each customer to the feeling giving and receiving gives each of us & the feeling of sincerely loving those around you.
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